A Midland entrepreneur is in pole position after teaming up with the dementia charity founded by his motor racing idol.
David Ogden, CEO and Founder of The Key Safe Company, has joined forces with Race Against Dementia, the charity Sir Jackie Stewart set up after his wife Helen was diagnosed with frontotemporal dementia.
The Worcester-based company will donate to the charity five per cent from every ark Tamo key safe it sells on a newly-created webpage.
Key Safe has helped to transform social care in the UK since the company launched in 1996. Providing maximum security key storage solutions at the point of need, Key Safe products have allowed local authorities to deliver millions of hours of care per week resulting in significant savings while helping to save lives.
A pioneer of key safety, David was the first to seek accreditation for security standards, driving the standard for key safes worldwide.
David said his ambition to improve performance in the industry has been shaped by Sir Jackie’s ‘relentless’ pursuit of driver safety in F1.
He said: “As a company, we work on behalf of service users and support them in securing their homes, prioritising their safety. Our key safes enable life critical access from emergency services.
“This passion to drive security standards in the industry comes from the inspiration Sir Jackie gave me at a young age.
“Given the way our business has evolved over the years, this new partnership with Race Against Dementia feels natural.
“It really aligns with the work we do and the transformational impact Key Safe has had on the delivery of social care.”
Sir Jackie’s son Mark Stewart, Chairperson of the charity’s Trustees, said he was delighted to have joined forces with David and Key Safe.
“A heartfelt thank you to David and all at Key Safe for supporting Race Against Dementia,” he said. “We’re excited by this partnership, not only to raise vital funds for our groundbreaking dementia research, but also to be aligned with a company making such a positive impact on social care across the UK.”
ISO-approved Key Safe’s new link with Race Against Dementia is a logical progression for both, yet it came about in the most unlikely way.
David namechecked Sir Jackie as his greatest inspiration - in life, business and his own motor racing endeavours - in a revealing Sunday Times article.
The piece was read by Mark who then brought the article to Jackie’s attention. Both felt compelled to reach out to David after learning how he had revolutionised security within domiciliary care in Europe.
This contact sowed the seeds for a collaboration that will also see David attend a charity forum for partners in September.
“I can’t tell you how excited I am to be working with Race Against Dementia,” David said.
“Sir Jackie is a pioneer on and off the track. He was the first British driver to win three F1 world championship titles. And he was the first driver to stick his head above the parapet and call for improved track safety.
“Sir Jackie still works tirelessly for the benefit of others. His charity does some amazing work in supporting talented research scientists as they strive to find preventative treatments and cures for dementia."
For more information about the partnership, and to purchase an ark Tamo key safe, visit our Race Against Dementia page.
For more information about the charity, visit https://www.raceagainstdementia.com/